Brand
Use the mark well.
Everything you need to talk about HK Social. Logos, swatches, typography, and a few light rules so it stays sharp.
Palette
Neon
#E8FF00
Ink
#0A0A0A
Bone
#F5F5F0
Display
BEBAS NEUE
For huge editorial moments. All-caps, tight leading, cinematic.
Body
Outfit
Clean sans for everything readable. Regular and semibold cover 99% of cases.
A few light rules
- Give the mark breathing room — at least its own height.
- Don't recolor the neon. Pure #E8FF00 or don't use it at all.
- Pair Bebas Neue with Outfit. That's it.
- Keep backgrounds either pure black or pure bone. No muddy greys.