Flagship Dec 2025
Sauti Festival
Nairobi
42K
Guests
187K
Taps
KES 18M
GMV
We live for
live events
The only enterprise commerce platform built for African live events. Cashless payments, instant access control, real-time vendor intelligence, crowd management, and sponsor activations — unified under one roof. We've lived it, we come from it, and we know it better than anyone.
80%
Less time in queue
01
+60%
On-site spend uplift
02
100%
Cashless, contactless
03
Powering
01/06
LIVE STOCK ALERTS
01 / 04
640K+
Taps processed
02 / 04
10+
Events powered
03 / 04
KES1M+
GMV on platform
04 / 04
99.99%
Uptime
THE PROBLEM
The problem
Live events are leaking millions in friction every night.
01
HOUR-LONG QUEUES
At bars, at food stalls, at the gate. Attendees spend more time waiting than experiencing. That's not a festival — it's a queue with music.
02
CASH IS CHAOS
Skimming, reconciliation nightmares, and staff tied up counting instead of selling.
03
INVENTORY BLINDNESS
Vendors run out of stock mid-event with no warning. No live inventory tracking. No automatic reorder alerts. Sales lost, customers frustrated.
04
MANAGEMENT BLINDNESS
No crowd data. No real-time revenue. No performance metrics. No safety intelligence. Every event starts from zero. Every mistake repeats.
Queue bust
From 14 minutes to 4 seconds.
The same transaction. Two completely different nights.
×
Without HK Social
THE QUEUE NEVER ENDS.
People miss performances waiting for drinks. Vendors lose sales to impatient customers who walk away. Cash counters slow everything down.
- 01Guest waits 14 minutes
- 02Fumbles cash, card, ID
- 03Staff manually rings order
- 04Printer jams mid-rush
- 05Guest leaves empty-handed
Avg. transaction: 14m 22s
✓
With HK Social
TAP. DONE. GO DANCE.
One tap on a phone or wristband. Transaction complete in under 2 seconds. No queuing, no cash, no friction. Back to the music instantly.
- 01Guest taps wristband
- 02Order confirmed in 0.4s
- 03Order processing fires instantly
- 04Revenue pings HQ live
- 05Guest back to the show
Avg. transaction: 0.4s
Platform
One stack. Every
touchpoint of the night.
Custom software made for the speed and chaos of live events — not traditional retail. Real-time inventory, fast checkouts, offline mode, live data feeds, intuitive dashboards, and much more, all in one package.
01
CASHLESS WALLET
Guests load once via M-Pesa, card, or bank transfer. Tap to buy anywhere on the grounds. Full transaction history. Instant refund of unspent balance post-event.
Benchmark0.4s per transaction
02
PRE-ORDER SYSTEM
Browse the festival map, order from any vendor, and get notified when your order is ready. Skip the queue completely — vendors get the order before you arrive.
Benchmark<2s average transaction time
03
INSTANT GATE ENTRY
QR or NFC tap at the gate. Valid / invalid / duplicate detected instantly. No paper, no bottleneck, no crowding at the entrance. Works 100% offline.
BenchmarkZero fakes
04
LIVE INVENTORY
Real-time stock levels, automatic deduction on every sale, critical alerts before you run out, instant one-tap order management. Full revenue analytics on screen.
BenchmarkCritical low-stock alerts
05
COMMAND CENTRE
Real-time revenue, crowd heatmaps, vendor performance, and incident management in one dashboard. No more management blindness. Know everything as it happens.
Benchmark360° live visibility
06
CROWD INTELLIGENCE
Density monitoring per zone. Automatic safety alerts when thresholds are hit. Incident reporting with severity levels. Real-time coordination between security and command.
BenchmarkProactive event management
Industries
Wherever a crowd gathers,
we’re the rails.
01
Festivals
Music festivals, food and drink festivals, cultural festivals, concert series, beer and wine events across East Africa.
02
Sporting Events
Professional games, college athletics, international tournaments, league events, and championship series.
03
Pop Ups
Brand activations, food markets, block parties, exhibitions, product launches, corporate events, and more.
04
Conferences
Badging, lead capture, activation in one tap.
05
Tours & Residencies
One ledger across 40 cities and every vendor.
06
Experiential & Brand
Track every interaction back to attribution.
Proof
Built for events.
Proven at scale.
Real data from our pilot events and global industry benchmarks. Every number is earned, not projected.
Largest pilot
KES 1M
Revenue processed through the platform at our largest pilot event
02 / 05
80%
Faster transaction speed vs cash at bars and food stalls
03 / 05
+60%
Average vendor revenue uplift after switching to HK Social
04 / 05
234
Orders processed at a single afternoon pilot event
05 / 05
5.7×
Average client ROI including hardware and implementation
Operations benchmark
Before → After HKSocial
Before After
Avg. wait time100→8min
Cash handling hours92→4hr
Failed transactions71→2%
Guest NPS22→96pt
Aggregate across 420+ events.
User journeys
The full
experience.
From app download to post-event insights — here’s exactly what every stakeholder experiences with HK Social running the show.
Guest Journey
From Home to Headliner
05steps
01
Pre-event
Download & Register
Create profile, upload ticket, set wallet preferences before event day.
02
Before entry
Load Festival Wallet
Top up via M-Pesa, card or bank. Balance is secured and ready.
03
Arrival
Tap In at Gate
QR or NFC scan. Instant validation. No paper. No crowding.
04
At event
Tap, Order & Enjoy
Order anywhere, pay with one tap, back to the music in under 2 min.
05
Post-event
Relive & Refund
Full transaction history. Memories saved. Unspent balance returned.
Tap a persona above to walk through their journey.
Operators talking
They stopped firefighting.
Started scaling.
We ran 180,000 guests across three days. Zero queue incidents. HKSocial just worked.
Per-cap spend jumped 62% the first weekend. Our CFO thought the dashboard was broken.
The best part? Our staff actually got to watch the show.
Past events
Where we’ve
been loud.
A snapshot of festivals, tours and activations we’ve powered — from intimate club nights to 40,000-person stages.
Music Aug 2025
Koroga Festival
Uhuru Gardens
22K
Guests
98K
Taps
KES 10.4M
GMV
Tour Jul 2025
Naivasha Country Club
Lake Naivasha
8K
Guests
31K
Taps
KES 3.1M
GMV
Culture May 2025
Africa Nouveau
Nairobi
18K
Guests
82K
Taps
KES 8.7M
GMV
Community Mar 2025
Thrift Social
Alchemist Bar
6K
Guests
24K
Taps
KES 2.3M
GMV
5+ events powered — drag, scroll, or use the arrows.
Become a partner
Your brand
inside the
moment.
Move beyond a banner. HK Social puts your brand inside every transaction, every tap, every experience that matters. You’re not sponsoring an event — you’re part of the memory. Real data. Real engagement. Provable ROI.
Become a PartnerPresenting Sponsor
Own the Event
Full naming rights. Your brand on every wallet screen, every check-in, every touchpoint across the entire event.
- Branded festival wallet cards for all attendees
- Top-up & splash screen ownership
- Named event stages or zones
- Post-event audience data report
- Co-marketing activation with organizer
- Logo on all vendor and security interfaces
Digital Activation
Own the Tap
Push your brand at the exact moment of purchase. Triggered offers, sponsored categories, measurable impact with real attribution.
- Triggered offers at point of purchase
- Push notification to all attendees
- Sponsor a product category ("Drinks by Brand X")
- Branded map pins and booth zones
- Offer redemption & conversion analytics
- Real-time ROI dashboard access
Data Partnership
Own the Insight
Aggregated, anonymous event data that simply doesn't exist anywhere else. Real audience intelligence delivered post-event.
- Spending patterns by category and time
- Crowd movement and zone affinity data
- Peak purchase period analysis
- Demographic engagement breakdown
- Custom audience segment reports
- Post-event strategy consultation session
Show’s starting
Your next
event,
un-queued.
Book a 20-minute demo. We’ll model your throughput, your per-cap lift, and your payback window on your actual floorplan.
SOC 2 Type II
Certified
PCI DSS
Level 1
Global
54 African countries
Uptime
99.99%